As the founder of the Lumina Music Group, my goal is to bring greater exposure to the artists I work with, both within the San Francisco Bay Area and beyond. I work dynamically with artists by providing them representation services that move them to that “next level”. These services typically include booking and negotiating contracts, but also sometimes include public relations work, facilitating interviews, and writing press releases indicating news about the artist such as a new CD release or highlighting any reviews that come out regarding the artist. I make sure the jazz community is aware of who my artists are and of course this translates to bookings in high profile venues and festivals close to home and on the road. Over the course of ten years, I have garnered professional relationships with the booking management at festivals and venues as well as with media that enhances my ability to move an artist ahead!

I firmly believe in these artists and I look forward to working with them as their careers progress to greater heights. Please visit our links page to see where these artists are performing within the greater Bay Area and where to catch them on the road. You just may catch a Lumina Music Group artist in action!

Sincerely,
Matt Beasley

Clifford "C.J." White
Business Development

Clifford “CJ” White’s role at Lumina Music Group is to focus on the long term business development of the company and the Artists we represent. His seasoned background includes performance, venue booking, artist representation, event production, and producer of performance art events.

He is the Director of the South Bay Live Music Series held at the Theater on San Pedro Square.
He is the former co-founder of Thriving Artists, an Artist and Venue development company.